Zoo&Co have been working with The London Library to re-focus their visual identity system and develop an advertising campaign that connects with a new audience while still staying true to what’s special about this hugely respected literary institution celebrating it’s 175th anniversary.
Our approach set out to capture the tangible pleasures of reading and discovery within the libraries 17 miles of shelves – in an atmosphere which makes taking the time to do so a moment of leisure as well as learning. Our 2015/2016 press campaign is something of a shift from being library centric, to focusing on the members and the uniqueness and tradition of the library experience.
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