The RNIB began the process with a campaign identity to increase awareness - as the project developed the project broadened into a deeper look at their overall brand and communication strategy. A new look and feel was introduced built around the idea of accessibility - a new font was commissioned to be both unique but also meet the RNIB’s requirement to be accessible for the visually impaired.
© Copyright Zoo Brand Limited. Established MMIX
Zoo&Co is a brand name of Zoo Brand Limited
t. +44 (0) 203 176 7199
Unit 3.05 Wenlock Studios
50-52 Wharf Road London N1 7EU