As part of Zoo&Co’s ongoing relationship with Mercer we worked with the US team to develop a tone of voice and visual system for the companies long-term point of view on healthcare in the workplace.
We developed the name Voice and created a confident yet simple ‘call and response’ approach for the messaging, leading with an industry challenge, followed by Mercer’s insight. This simple framework could be used by any consultant within Mercer to produce a consistent and singular tone of voice. The visual system was built around the language style, using bold black and white ‘call and response’ blocks to deliver both parts of the message.
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