In 2013 Leiden based non-profit research enabler TI-Parma collaborated with the Dutch Ministry of Health, Leiden University and some of the Netherlands most prominent Pharmaceutical companies to establish an international post-graduate Life Sciences Academy for a new generation of leaders in the Life Sciences and Health sector – a series of programs that would combine academic excellence with MBA rigour. We worked with the project team to define the positioning and ambition. A new name and identity was created that drew on the equity of Leiden as an international center for life science innovation as well as touching on the unique collaborative nature of the academy.
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