Created by author and broadcaster Liz Fraser - Headcase’s ambition is to rebrand mental health for today’s world – a clever, entertaining and inspirational website and app with the aim to shed much-needed light (and lightness) on the many psychological conditions that most people experience at some stage in their lives.
We worked with Liz on the brand positioning and personality that lead to an identity that needed to be approachable, friendly and inclusive.
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