Zoo&Co worked with Anglian Water to simplify their billing experience and improve how the core brand message ‘Love Every Drop’ gets through to their customers. Along with a redesign of the entire bill we worked with the Anglian Water brand team to create a simpler and more coherent bill communication strategy.
We introduced a less-is-more approach by spreading their various water saving messages over the course of a customers annual billing cycle - this not only resulted in a clearer bill but also a more confidently delivered brand message.
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